skip to main |
skip to sidebar
RSS Feeds
Blogging and Beyond...
Brand Value - World's Top 10 Global Brands
Saturday, September 18, 2010
Really finding it very difficult to update my blog these days. As you must have read in my last post, its festival season here and unlike what I have been doing all these years, it is quite a big turnaround this year. I have been keeping off from some of my favorite past times and sadly, blogging too has suffered because of the same. Its nothing new for me. Time and again, I have been finding it the same. But anyways, I am still with it...
Fine, do you believe in brands? Are you brand conscious? How much brand conscious are you? Does branding affects your decision making or you just ignore it? I guess most of us are brand conscious. Not much though but yes, branding does come into play when I am out there making choices for my shopping list especially electronic gadgets which I am quite fond of. I have been purchasing lots of gadgets in the past and most of them come from popular brands like Sony, Nokia, etc....I am least brand conscious about my clothing...obviously I don’t like to spend much on the same. It is one of the areas where I have never bothered to care much. Yet, not at all an issue with my dressing sense. It is quite appealing...I believe so ;)
Now, talking about brands and branding..how about knowing top global brands. Which are the best global brands? Have you ever thought of the same? I was just surfing web till I came across this list of top 10 global brands. You maybe wondering if the list is genuine or not. To me, it looked very genuine as I could see some strong reasons for the companies to make it into the list. The listing was based on 10 strong principles which goes as follows :
Fine, do you believe in brands? Are you brand conscious? How much brand conscious are you? Does branding affects your decision making or you just ignore it? I guess most of us are brand conscious. Not much though but yes, branding does come into play when I am out there making choices for my shopping list especially electronic gadgets which I am quite fond of. I have been purchasing lots of gadgets in the past and most of them come from popular brands like Sony, Nokia, etc....I am least brand conscious about my clothing...obviously I don’t like to spend much on the same. It is one of the areas where I have never bothered to care much. Yet, not at all an issue with my dressing sense. It is quite appealing...I believe so ;)
Now, talking about brands and branding..how about knowing top global brands. Which are the best global brands? Have you ever thought of the same? I was just surfing web till I came across this list of top 10 global brands. You maybe wondering if the list is genuine or not. To me, it looked very genuine as I could see some strong reasons for the companies to make it into the list. The listing was based on 10 strong principles which goes as follows :
- Commitment
- Protection
- Clarity
- Responsiveness
- Authenticity
- Relevance
- Presence
- Understanding
- Consistency
- Differentiation
These ten 10 principles determined who made it to the top and who lost the race. And those who made it to the top were :
- Coca Cola
- IBM
- Microsoft
- GE
- McDonald’s
- Intel
- Nokia
- Walt Disney
- HP
Impressive list and I can see my favorite Google in top 5...absolutely no doubt with it. But I am quite surprised to see HP and Walt Disney making it to the top 10. How about you? How do you see this rating? Can you see any of your favorites in the list? Please do share you thoughts...
P.S - The list above was created by interbrand, an online brand consultancy firm which creates and manages brand value by making the brand central to the business’s strategic aims. Interbrand has total top 100 global brands in the list.
P.S - The list above was created by interbrand, an online brand consultancy firm which creates and manages brand value by making the brand central to the business’s strategic aims. Interbrand has total top 100 global brands in the list.
For more related articles: Subscribe to One Stop Blog |
Subscribe to:
Post Comments (Atom)
September 18, 2010 9:32 PM
I believe that this list is genuine and it is good to see that Coco Cola is still the top brand and i believe that we all brand conscious i hope one day lawmacs will become a brand Thanks for sharing
September 18, 2010 11:13 PM
Cool list. However, if you would ask me. I don't usually look at the brands when I am about to buy something. For example, on clothes, I prefer saving my money to buy those I can comfortably wear than burn all my money just to have a product of a popular brand. The 'quality' is still on my first list, the 'quantity' of its consumer/users are only next in line. :)
September 19, 2010 9:48 AM
Yes..I think it will happen soon..bro. Have a great weekend :)
September 19, 2010 9:49 AM
Very much the same here. Thanks for your visit. Have a great weekend :)
September 19, 2010 12:13 PM
Hmm.. It's a bit confusing because all brands are not from same field.
I am also brand conscious about my JOB :-D
For me HP doesn't deserve the position, Dell & Sony should make some position. *DONT_KNOW* *DONT_KNOW*
September 19, 2010 3:16 PM
hmm...ok. Thanks for your visit. Have a great sunday :)
September 20, 2010 9:12 AM
I already read that list in an article, just today. I agree, you can find Coca Cola brand anywhere, even in countries that are lost in the desert. For my business I usually sell top brand affiliate product because are those that convert better. ;)
September 20, 2010 10:22 AM
Nice list :) thanks for sharing.I am a brand conscious person.
Wished Google was in top3.
I wish Lawmacs becomes a brand soon :) all the best bro.
September 20, 2010 7:35 PM
Sab kuch hoga..slowly but surely. Thanks and have a nice day :)
September 20, 2010 7:36 PM
Keep it up bro :)
September 22, 2010 10:13 PM
......and these jokers spent billions of dollars in promotional activities too, without the benefit of having a big purse it may be quite difficult to pursue the '10 principles' which you mentioned or even to maintain their global ranking. These big boys hire top people and spend top money just to make sure their rankings remain unchanged. I guess in the next 5 yrs or even longer, these ranking may see little changes. A $10 company will never dream of getting into the list. But we are not even talking about how Bill Gates "managed" to steer his company in the earlier stages of Microsoft...... but at the end of the day lets just learn from these masters if i may say.....
September 23, 2010 9:24 PM
Very interesting bro...thanks for your input bro :)
September 29, 2010 3:40 PM
I think the judgement has been good, these are the finest brands in the world, many of these firms are a few of my role models, I'm really glad to see them on this list, but it would be great to have an Indian company here
September 29, 2010 11:06 PM
Yes Vishal...agreed. At least one Indian company should have been in the list *DONT_KNOW*