Blogging and Beyond…
Generating content from searches on your blog
One of the amazing places to generate content is the searches made by readers on your site. If you have incoming visitors and they search something on your site, then definitely it is for content which might not be available on other websites and therefore you have a content gap which can be covered.
You can keep a track of searches being made your blog with ease. Here’s a link to help you find out what people are searching on your site. The link is for Google Analytics.
https://www.google.com/support/googleanalytics/bin/answer.py?answer=75817&hl=en_US
The signup guide is pretty simple. You just have to login to adsense and make some profile changes (changes are mentioned in the link above). You might face a problem in defining query parameters. In case it is so, refer to this link -
http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=76275
Once you have signed up for search analytics on Google, you get one of the best content resources. I would suggest you studiously take out time every weekend and take a note of what people are searching on your blog. The content being searched shows a gap which needs to be covered and by writing on the same you might be creating unique content.
Let me explain by an example – lets assume you have a weight training blog. And you would definitely have search enabled on your blog. I would recommend you to use a Google search bar. (you can also monetize Google search). Now, readers visiting your site search for “calories lost on lifting 20 pounds” or “calories lost while push ups”. These articles might not be present on your blog. But by looking at the searches, you immediately realize that you can cover these topics which gives you a USP over blogs in the same niche. It also adds content on your blog and probably gives you more content ideas.
Thus, to summarize, Searches can play a dual role of satisfying your readers along with being an excellent source of content for your blog. If you have any other ways of generating content through searches than feel free to comment here.
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The author is a blogger at www.blogging91.com and loves to write about blogging and content generation.
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Hii guys. this is hitesh here, the guest writer for the post. I am glad u liked the post. @nicola – can u be more specific as to where you are stuck. Btw, an update is You guys can also use Lijit, which is a search engine itself – http://www.lijit.com/ which also give search engine analytics for blogs. In case u dnt like the search analytics of google thn u can use lijit.
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Interesting. Setting up search analytics can definitely help anyone creating specific and targeted content to not only make visitors stay longer on your site but also to provide them with answers they are looking for. After all, what searchers normally are look for something they want answers to and if they find it in your site, all the better. Great!