Someone has well said that commonsense is not so common. This is all the more true for our SEO community. Instead of doing what is simple and doable we go for tools and processes which are exotic and unworkable. What do I really mean by commonsense SEO?

Content is King

Google is looking for sites which offer great content. By great content I don’t mean philosophical text but content on subject relevant to the website or blog. For example, if your theme is Candida Symptoms , you must provide great information on the subject. You must cover all aspects of Candida Symptoms and give relevant facts and figures. If threelac reviews is a part of it, so be it. Is there a conflict between selling books on Candida and providing information? At first glance this may seem to be so but if you look at it from a commonsense perspective we are all there on the internet to sell something or other. Some are selling themselves; some are selling information while others are selling products and services. There is absolutely no shame in selling. But you must make sure that in addition you also provide extensive and exhaustive information. This will keep Google happy which in turn will benefit your SEO effort. I cannot emphasize this fact more. Content is king and if you keep this fact in mind you will never go wrong. Instead of doing this commonsense stuff we try and fool Google with all kinds of black hat tricks. I can tell you beforehand that it won’t work. Remember that Google keeps refining its search algorithm. Even if you can fool them for some time you cannot fool them forever. Take for example, article submission sites. They made merry for a while but the Panda came and finished them off. You can hear article submission directories sobbing and crying foul. But who do you think is at fault.

 
The backlinks commonsense approach

This is another process which requires a bit of commonsense. What is Google’s take on backlinks? They respect sites which are referred to from other sites – other authority sites must link to them. This is also called reputation. Where is the commonsense here? You must always get backlinks from reputed sites – not dubious, leaning towards the nefarious and disreputable sites. But what do we do? In our haste to build backlinks we ignore this commonsense logic. As a result Google blacklists you and then you curse Google. My advice is therefore simple – have a commonsense approach to building backlinks.

Using social media like Twitter

This is another thing which makes me aghast. Many SEO experts swear on Twitter to optimize a site. As a result they create marketing blitzkrieg in which they feverishly Tweet and retweet, till the entire group drops dead due to exhaustion. To me this approach is crazy. How can a frenzy created by tweeting ever help to optimize your website? Use your commonsense and avoid such behavior. SEO is not a quickie job. It’s slow and painstaking.

Conclusion

Commonsense is difficult to grasp but it’s not beyond your reach.
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S Srinivasan loves to write on various aspects of online marketing. He also promotes several businesses online and Candida Symptoms is one of them. You will find more information on it here at threelac