How is App Store Optimization, ASO for short, important?
People everyday are searching for apps. VisionMobile estimates that the global economy generated by apps in 2016 will reach around $143 billion.What that indicates? It shows us how the growth rates are increasing rapidly.
Apptentive reports that around 63%of customers browse App Store to discover new apps. There are also other ways for an app to reach ears, like coming across an app on social media or hearing about it from a friend. But, as stated,the data indicates that people actively search for apps and they won’t be stop, ever.
Ankit Jain, the Head of Search and Discovery for Google Play, stated that there are 12% of active daily users of the play store. And 50% of people search for apps at least once a week.
Ahead of powerful stats, let’s discuss some common myths about ASO which are circulating.
1. Regularly Changing Titles
A foolish mistake people make is regularly changing the title of their app. They do it to include popular, trending searches in their titles.
What you should know is that titles are:
- Very Important – Creating variations can hurt your ranking. Reviews and news of your app will also spread via word of mouth. Regularly changing your title will make your app difficult to find.
- Make short titles – This way, people can read it in a single screen. Long titles get hidden. Therefore, due to lack of clarity in the fragmented title, people will less likely to download the app.
- Make titles creative and unique – Creative titles get remembered. They’re successfully searched. Making it unique will result in more people stopping at their track to check out your app.
- Keywords – Don’t over-stuff keywords in your titles. This can create a negative and unpleasant experience for potential customers.
2. Regarding Description
A common myth is that writing a description is not important. It’s “extra”, but not mandatory.
This theory can seriously kill all your efforts. It’s actually where all your hard work is put to the test. You want to compel your users to download your app, right? Then you need descriptions.
While it’s true that keyword inclusion and quality plays a zero impact upon ranking algorithm, but downloading stats do. And your pleasing description and creative content is what persuades the users to download your app. Focus on natural incorporation of keywords as well, as apps are even displayed in Google’s result pages.
3.Usage of Keywords
Keyword stuffing is very annoying, but it’ll be wrong to say that keywords are not important, because they are.The myth here is that ranking is far important than keywords.
People searching for a particular app will find it useful if a keyword is incorporated into the title or description. It’s what they are actually looking for.
4. App Store Life
App store does not work like magic. Just because you’ve uploaded your app in the app store does not mean it’ll naturally find its way. It needs a lot of downloads to get recognized.
Remember that you’re facing over a million competing apps. You want to avoid getting hidden amongst your competitors. This is where the traditional methods of promotions are applied. Those annoying ads that pop up between games or other applications actually work, as they keep your app under the radar.
5. Ratings & Reviews
Judging by how each app is practically begging you to leave a rating; you’d think it’s the most important thing in the world. While ratings make a sweet impression, they do not affect the ASO ranking. It’s the downloading of your app that gets your ranking up.
High rankings are basically just the users’ perception, not App Store Ranking. Plan a good digital strategy involving all aspect of publishing your app to its distribution and updates.
Higher ratings do not necessarily dictate the success rate. They are important enough to coerce people to download your app, but that’s just it. Some of the top ranking apps don’t have a high ranking.
Ashleigh leading a team of professional writers is a consultant and an editor at “Peak Dissertation”. She also has diverse expertise in history, careers and more.