The beauty of blogging is having a world of potential readers at your finger tips. The slight downside is that with so many blogs out there yours can easily become lost in the cyber cosmos. In order to make your blog successful it may, at times, feel like you have to have several online degrees in Website Management under your belt and although that certainly wouldn’t do you any harm there are simple things you can do to boost your SEO ratings and in turn your readership.

Starting with these 5 simple SEO tips anyone can raise their ranking on Google, giving themselves a better chance at being discovered by the masses.

Step 1: Always label pictures correctly.

When people search Google images the sites are shown alongside the pictures. This is a prime opportunity to get extra visitors to your site but many bloggers miss out because they don’t label the images they use on their site correctly. If you’ve got a photograph you’ve taken of Kanye West at his latest concert in New York then label it “Kanye West New York Concert.” People searching for these terms will find your photograph and, as a fortunate bi-product, they will also find your blog.

Step 2: Don’t be too smart with your title.

The temptation as a creative writer is to use puns and clever quips in blog post titles. As much as this amuse you, and probably the people who accidentally stumble upon your blog, it won’t help you draw a large readership as people won’t be searching Google for the terms you’ve used in your title. The best way to decide on your title is to decide what readers will get out of reading your work. The best titles are things like ‘How to write a novel’, ‘A vintage guide to applying eyeliner’ or ‘How to look after pet hamsters’. People looking for this kind of information will find your blog if you use these phrases in your title and at the top of your blog post.

Step 3: Find a niche.

There are a million blogs out there about books. Probably even more about film, fashion and video games. So how do you stand out from the crowd in the search engines? Simply find a niche. There are probably not so many blogs out there about Silent British Cinema or Poetry from the 1930s. People looking for specific information on such subjects will come to you as you will be at the top of the search results. The fewer people covering your area the better. Even if newer blogs on the subject did start up, if you’ve been there longer you’ll have more content and therefore be at an advantage in terms of being found by search engines. So think hard, what do you really have a passion for? What do you know more about than anyone else? And be specific!

Step 4: Get people to link to you.

Search engines recognise websites and blogs that are being linked to as good sources of information. If you are being linked to by several websites this puts you at a definite advantage above other sites. The one thing you shouldn’t do, if you can avoid it, is link back as sites that mutually link to each other tend to have a cancelling out effect in the search engine ratings. Google’s algorithms are certainly designed this way and thus it is better not to be involved in link rings and blog rolls on the understanding that you will link back.

Step 5: Include words that you think people will search for throughout your blog post and include them in your post tags.

This is a matter of putting yourself in the position of your reader. If you were looking for information on any given topic what words or phrases would you put into Google? Try searching Google for these phrases and see what comes up. If nothing helpful comes up it’s probably going to be a popular blog post as people looking for that information aren’t currently being catered for. When including key words you should try and use a bit of repetition but try not to do this at the expense of the quality of the copy. There are, as we all know, ways of incorporating key words making them too obvious.