7 Points to Increase Your Internet Profits Before Making Your First Video Sales Letter
Great Videos Start With A Great Script
A video needs a great script with an introduction which grabs your viewer and holds their interest right to the end. If you can’t write it, hire someone to do it, but begin with a top notch script.
Hooks That Hold the Viewer’s Interest
Whether it’s great visual effects, music, or promises you make (and keep), anything which will hold your viewer’s attention is worth money in your pocket.
Drop the Noise
You want your video to be the very best quality; make sure you remove background noise from audio, and enhance your photos. You want clear sound and sharp contrasts. This only takes a bit of time to do and doesn’t cost anything but can have a tremendous effect on the quality and will help set your video apart with a professional feel to it.
Make Sure Your Text is Easy to Read
For text you want high contrast so it stands out against your video background. Big, Black and Bold is usually best unless it won’t contrast appropriately with your background.
Bigger Is Not Always Better
Keep your video between 500×300 and 800×600. Less than that is not long enough and more than that makes it too long. So keep the file size reasonable; when compressing it, use H.264 compression codec with compression settings on “best” to get the best fit.
Use Your Video to Promote Others Video Products
Having a good video presell which then sends people to a non-video offer will kill your conversions straight-a-way. So when using Video, promote sites which also offer videos on their sales pages too.
Test, Test, Test: Any form of marketing or promotion must constantly be tested for its continued effectiveness. You can’t get complacent and think just because something worked well in the past it will always continue to work well. Always be working on a better script and video – there is always room for improvement and remember the higher your conversion rate, the greater your profits.