Amazon’s love for Indian Market doesn’t seem to be ending anytime soon. The American e-commerce giant is consistently making attempts to retain its customers either through various offers or through the much looked upon Amazon sale. Although quietly, the etail giant has launched a new app in the Google Play Store which can prove to be a significant one for Indian customers. Company’s latest offering, Internet, is a web browser specially designed for emerging markets, where majority of the smartphone market is dominated by mid-range devices. The app is crafted in a way to work smoothly on even low-end devices with limited internet connectivity.
Titled as ‘Internet: fast, lite and private’, the app’s size is just 2 MB. Moreover, the app does not need a lot of permissions, which makes it stand out from the competition. Internet first appeared on the Google Play Store in March and promises to be ‘lighter than the competition.’
For the time being, the app is available in India only. Users need to have Android 5.0 (Marshmallow) or higher, to access the app. As mentioned already, the app’s size is significantly lower when compared to competitors’ offerings like Google’s Chrome, Microsoft’s Edge, Opera Browser and Firefox, which have size ranging from 14 MB to 54 MB.
Another USP of the app is that it does not collect additional private data from users’ devices. While downloading, the app does not ask for any permission. However, the app does access the storage, which is understandably a necessity.
Amazon’s lite internet web browser features a no-nonsense simple user interface, which is another boon. On opening the app, the users will get 8 speed dials and news feed. There are basic buttons which include home, tabs, menu, forward and backward on the home screen, along with the feature for entering URL to browse.
Users are given the option to choose either Bing or Google as their default search engine. Although, the app does not store any private data, there is still an option to switch to private tabs, which do not record any search history. Not to forget that users always have the option of deleting the browsing history from the app. Some basic yet handy features like tab preview and automatic full screen are also there in the web browser.
Another handy feature of the app is its news section. The app description says that it will keep user updates with latest trending news on topics like cricket and entertainment. The app definitely fulfils its promise.
But, this is not the first time that Amazon has come up with a ‘lite’ app. It had introduced a lite version of the Kindle app also, which promises to perform all functions of the normal kindle app in just 2 MB. The app provides features like personalized recommendations, whisper sync along with free eBook samples and titles in languages like English, Hindi, Tamil, Marathi, Gujarati and Malayalam.
Amazon has been working to increase its market share in India. Recently, it had committed investments worth $5 billion in India, and is certainly heading on its way to fulfill its commitment. Under its global selling program, Amazon had also allowed Indian seller to sell their products abroad, which shows company’s continued efforts and loyalty towards India.
The American e-commerce giant has also been promoting its Prime services heavily. It has brought some India specific content on its Prime Video platform, and also has launched its Prime Music Services in India.
There are many other ‘lite’ apps already present in Indian Market. Facebook’s FB Lite and Messenger Lite have been there in Google Play Store for a good amount of time, and currently are amongst the most popular lite apps in the country. Google has also launched apps like Google Go, YouTube Go and Gmail Go, some of which are downloadable while some come pre-installed in certain devices. Amazon’s Internet isn’t just another addition to this list, but also promises to be a significant member of it.