In recent years there has been more and more research into the time and day in which posts go up on social media, and how that affects the job of marketing. In this handy report from Website Builder, you can see a quick breakdown of what the best times are to advertise on each of these four social media platforms, but there is more to it than that. We’ll get a little further in depth here, so read on.
Have Lunch With Twitter
According to an analysis of almost 5 million tweets, the most popular time to post on Twitter is from around 11 am – 1 pm. Activity really starts to drop off around 6 pm, and by the time midnight rolls around the volume of tweets is less than a third of what occurs around lunch time. The least popular time to tweet is from 3 am – 4 am. This data accounts for tweets across all major time zones.
However, this also means that if you simply schedule all of your tweets to appear during these peak hours, your messages may become lost in the crowd. Some people follow thousands of accounts on Twitter, but even for those only following a few hundred it is unlikely that they will see every tweet that enters their timeline during peak times.
Wednesday is Instagram Day
For some strange reason that is not immediately obvious to researchers, there’s not just the best time, but there is actually the best day of the week to post on Instagram: Wednesday.
The time window in which it’s best to post on Instagram is quite long – anywhere from 2 am – 5 pm on the U.S. East Coast – and this is true of every weekday. On the weekends, try to schedule some posts later in the evening, from around 8 pm – 10 pm.
Facebook Fun Times
As far as Facebook is concerned, it also falls into this strange category of having quite a different level of activity on Wednesday, on which the best time to post is around 3 pm – 4 pm. Later in the week, you should aim for 1 pm – 4 pm, and a little earlier on weekends at 12 pm – 1 pm.
Third-Party Scheduling Tools
You can’t be sitting around waiting for all of your prime posting hours to come, every single day, and you may not have staff working in shifts to do so either, but there is a solution for that. There are plenty of tools – some cheap and some quite expensive – that can handle all of your scheduling needs.
The use of these tools is becoming very popular, not just for scheduling posts in advance, but they do come with an element of risk. You will need to grant access for these apps to use your social media accounts, which can and has led to security breaches in the past – generally not by the producers of the tools, but by hackers who identified vulnerabilities in the way the tools handle your information.
Of course, as with any tips you read about social media and marketing, you will need to do a lot of testing for yourself to see what works in your particular case. However, this general information should help to narrow it down a little and give you a starting point.