Importance of Certification Programs
Certifications have become valuable today especially in the current job scenario. Though not exactly but it still can give you edge over others. Ideally, the more you have it, the better it feels. It is so very important that you know your goals first before going ahead with any certification program. What exactly you want to accomplish in your life? What sort of career opportunity your are aiming for? Are you looking for short term growth or a long term growth in your career? Once you have a proper understanding of the same, you can really plan out well regarding the required study program.
Market research is also important when you are venturing into something new. Why waste time for anything which doesn’t have any significant demand in the market today? With technology advancing like anything in the recent times, it has all come to the survival of the fittest. As a job seeker, you must keep adding value to yourself and being certified is just a step closer to the same. You just have to make sure you have chosen the right one!!
Why Digital Marketing Certification?
Now, a lot of certifications are available in the market today. While I have researched on most of them, I have been fascinated mostly with the certification programs in Digital Marketing. The reason is very simple. The economy is getting digital and so is everything. A lot of emphasis earlier was given to traditional concept but is not the same case anymore. Digital concept is shaping up our lives like never before. And so as to leverage the same, it is time now that we go beyond choosing traditional career options. Digital Marketing paves the way for an exciting career option. If you have good communication skills, great marketing skills and love to play with data, then you should consider a certification in digital marketing.
Demand for digital marketing professionals has been growing steadily and is just a matter of time before it becomes the most sought after profile for the job seekers today. As per what I have known, digital marketing professionals make a good salary ranging from Rs.15,000 to Rs.2,50,000 in the Indian market.
The average salary earned by digital marketing professionals is generally higher as compared to the other industries. To add to it, senior level professionals from digital marketing field even make more salary often in crores. But this happens in the top companies mostly MNCs who are high growth start ups or digital marketing platform companies like Facebook, Twitter, LinkedIn, etc…
Top Certifications in Digital Marketing
Now, what are the ways to get certified in digital marketing? Well, it is a difficult question to answer. Still, here is some help. As I myself have been interested in the same, I have found few certifications worth considering if you are looking to build your career in the field of digital marketing –
Digital Unlocked Online Certification Program From Google
Ideally one of the best online certifications programs on the internet today. Especially if you own a business or planning to launch your business then you will love this course material from Google. The entire course is divided into 106 lessons with 26 badges to unlock. As you keep completing the lessons and assessments, the badges also get unlocked. Once you have completed your lessons and unlocked all your badges, you then have an option to take a final exam which once cleared gives you the certificate from Google. The certificate recognizes you as a person who is well versed with the Fundamentals of Digital Marketing.
Here is the link to the certificate I had received after clearing the program – Google Digital Unlocked Certificate
To get started with Digital Unlocked program from Google, please visit this page here – https://learndigital.withgoogle.com/digitalunlocked
V-Skills Certification in Digital Marketing
Unlike other private certifications in India, V-Skills certification appears to be a better alternative. The certification is government approved and is very easy to undertake and qualify. Once you have enrolled for the same, you can order your study material to prepare for the main examination. With V-Skills you need not to worry about the date of examination. You can appear for the examination in a month, 2 months, 6 months, 1 year, etc… There is no time boundation at all.
One more good thing about the program is that if you enroll for the certification program through your monsterindia.com profile, you have a higher chance of landing in the job which requires such digital professionals. V-skill certified candidates are given priority over other candidates who are in job search.
Find more details here – http://www.vskills.in/certification/Certified-Digital-Marketing-Professional
You can also check for related certification programs from V-Skills here – www.vskills.in/certification/Digital-Media
Certified Digital Marketing Master (CDMM) Course by Digital Vidya
Digital Vidya is one of the popular names I know in the field of Digital Marketing. Infact, it was the study material from Digital Vidya which had helped me in the preparation and completion of certification in Social Media from V-Skills. The study material was really good. Now, Digital Vidya also offers Certified Digital Marketing Master (CDMM) Course for those interested especially working professionals who seek to make a value addition to their existing skills. The course is worth considering in my opinion. I was a bit late late to know about the same otherwise I could have enrolled for the same.
Check out the complete course details here – http://www.digitalvidya.com/digital-marketing/
Certification in Digital Marketing by Manipal Global
The Digital Marketing Certification Program from Manipal Global is an online course designed to help you understand and master the various aspects of Digital Marketing. The program is designed and developed by practicing digital marketing professionals with over 10+ years of experience in Digital Marketing.
The program lets you master the fundamentals of SEO, SEM, Web Analytics, Social Media, Online PR, and much more.
Find more details here – http://online.manipalglobal.com/digital-marketing-certification/index.aspx
Well, here you go. These are some of my findings while researching for a genuine certification programs in digital marketing in India. There could be many more. The above certification programs have been carefully researched and verified and so, I have no hesitation in recommending the same to my fellow friends. I hope you find it useful.
If you have any questions regarding these certification programs, please feel free to contact. I would be glad to help you out.
Bonus resource –
Looking for the latest digital marketing interview questions then please feel free to check out this resource here – http://www.aksindiblog.com/top-digital-marketing-interview-questions-2018.html