A web design can be successful if good typography is used. Success of your site depends on the typography which you generate. Typography can play a crucial role in the success of a website. A well-tailored typography will make it easier for the user to read text and generate interest. Personality of a website depends on typography.
How the audience reacts to your website will depend on the typeface which you choose. A good typography takes into account visual treatment and speed. You can break away from the classic and use a multi-colored typeface. After you have calculated a balanced and readable typographic scale you must take into account the proportions.
Choose right font size
You must be able to select the right typography which matches the feel of your business. You need to choose the right fonts which will represent your business. How your business will be perceived by others depends on the fonts which you select. You can make things easy to read by combining fancy fonts with simpler ones. While selecting a font ensure that it is readable. Apart from text size and line spacing the font you choose can have an impact on the readability of your site. Carefully combine the fonts which you choose. Designs will come to life if you use diverse fonts. However, you should keep the different number of fonts to a minimum.
Importance of line spacing
With correct line spacing, you can make the texts easier to read. As a rule of thumb, it is believed that line spacing should be .3em and .5em larger than the font size. Depending on your design, there can be variations. Majority of the designs require generous line spacing. Leading or line height will largely depend on the font size which you choose. Line spacing will vary from one typeface to the other. In the digital world today, you can make adjustments in line spacing easily with a click of a mouse. At times, generous line spacing helps the eyes and brain to decipher information easily.
Understanding basic skills
Success of your site will depend on the typeface you choose and how you make it work with design theme and color scheme. For designers, it is important to understand the fundamental concepts of typography. After understanding the basic skills of the craft, you will be able to select the right typography. Visual hierarchy is very important in web designing. Hierarchy will help designers to understand what the audience will read first. Hence a designer can create a type in such a way that he knows which information will be received and in what order.
You can create hierarchy with weight, size, color, weight and typeface. You can establish hierarchy easily with size. Readers tend to see the largest font first and continue to read. Ensure that size and scale are balanced. The key to success lies in having a contrast among the typefaces. Color contrast can play an important role when you try to establish the hierarchy. Including white space will make the type more readable. To create a sense of hierarchy, use space to your advantage. Consult the best web designers who will be able to guide you on typography.
Adopt right skills
You must keep track of the number of characters which you use in each line. Designers opt for 73 to 90 characters per line. Understanding these basic skills will help you to choose the right typography for your website. As a professional designer, you need to pay heed to tracking and kerning. It is related to spacing of characters. For the success of your website scale your typography well.