A few decades ago, they said “video killed the radio” with reference to the shift from Radio to music videos as the new wave of enjoying musical entertainment.
Fast forward to the 21st century and the video is still king, especially in video marketing. Of course, there have been other noteworthy inventions along the way, but history has been more kind of the video considering its roots. It’s not played on VHS anymore, but rather on faster, and better platforms coupled with trustworthy bandwidths impressive on speed and reliability. I guess it’s safe to say that everyone –at least every business minded individual –is trying their hand at video marketing for their website.
The video might not necessarily be meant for marketing, it just might be uploaded for entertaining visitors and customers on your website Also, video offer great tools for informing your audiences on new products or a myriad of issues linked to your website. YouTube has become a great platform for businesses to express themselves through the audio-visual format.
It is reported that people watch around 6 billion hours of videos and about 100 hours of video are uploaded to the site every hour. Those are quite inspiring statistics if they can be translated to views on your videos. In essence, video is an effective method of passing on information, especially if it is done right. Let’s discuss the various types of videos that can be created.
Types of videos
It is necessary to familiarize yourself with the kind of videos in order to pick on the one that seems best –you can even work with two formats if they seem appropriate. It’s good to note that these video types are categorized by the content and the method used for production.
They are the simplest type of videos and they only require an organization of selected image to pass on a message. For the purposes of creating an effective video, you can include a narration to explain whatever is happening. Although, you can also make a slideshow without a narration
Animation has come a long way ever since the painstakingly drawn cartoons that gave rise to the Disney company to the current computer generated animations. There are a number of ways that you can make animation; videos such as through the use of software or services such as go animate.
In this format, the video is made while explaining a certain activity on your computer for the audiences. They are used in making tutorials and it can be accomplished through the use of software such as Camstudio or Camstasia.
This is whereby you make a video explaining on how to perform a particular task for the customers. A demo video is helpful in deciphering various concepts.
The developed story is commonly used in making commercials. In most cases it will include real actors being guided by a script. These kinds of videos are great at telling the story of the company while advertising at the same time.
Making a small video blog will attract the new audience. It cast people talking directly to the camera and onto the audiences. This format is very useful in answering pertinent questions concerning your products or services. It can be presented as an instructional tool.
This kind of video concept is derived from interviews held in news segments. However, in this case the purpose is technically different based on passing on information about the excellence of your products and services through a question and answer sessions. For better results, the interview can be scripted.
Video marketing requires elements of creativity that can be best expressed through a mixed format of any of the above video formats depending on your desires. Since this post is focused on how to make videos for your website, we need to get a clear picture on the basics and specifics of making an actual video.
Here are some pointers to keep in mind while making a video for your website
Understand your tools Once you have settled on the kind of video you would like to create for your website, you need to get down to the process itself. Video production requires various equipments and software for the editing purposes. If you plan to work on low budget you might not require hiring high end equipments for your video but remembering to maintain quality nonetheless.
The key element in shooting your video is to conduct thorough research on the kind of equipments you will be using. The other option in churning out a great video project is hiring a professional if you are not willing to commit to the training and the practice required in video production. The bottom line is that you need to know the ins and outs of the equipment and software being used.
Ease up on the video production
There is always a temptation to go overboard with your video. If you have taken a closer look at most videos on YouTube, you will realize that majority of videos –especially aimed at marketing purposes are just under 3 minutes. The idea is to create a storyline that will capture the audience attention on the product or service you are trying to market. Simply put; keep it simple! Too much sound and moving images only confuse the readers. A reason hiring a professional is advisable; they will help you creatively create a successful video.
Let the video be clear on a call to action
Obviously, a video marketing project should end with a vivid call to action. The video should be creatively done to fit the call to action near the end of the video. For instance, you can ask the readers to “click on the link below to buy the product or services” or “for more information, visit the website”. Or so on.
The list above will offer great ideas on how to create a great video. An effective business video can be created with a number of formats. It’s good to note that the creativity here describes the content and not the shooting methods. It’s the storyline except that you have to visualize it as a final product on the YouTube channel
One method of sourcing out ideas is to assume you are the target audience and then imagine what you would expect to see from such a video. The video can incorporate customer testimonials, production process or a scripted production. However, you should not limit yourself in the exploration of various ideas, especially in your subsequent videos. How the audience reacts to the first video will help you come up with what works and what doesn’t.
Emphasis on quality
Needless to say, quality is of the essence. You should not compromise on quality for obvious reasons. The advent of technology has allowed video producers to come up with quality videos ready for the market. There is no short cut around making a quality video; you have to invest in a quality video.
You should ensure that you use professional equipments such as the Cameras, sound equipments, backdrops, lighting equipments and stands. If you will be working on your own, you need to get training or tutorials on how to create top notch videos.
Once the video has been created, it needs to be uploaded. The most convenient way is to upload the video on YouTube. The video should be linked to your website. The video should not be left to find its way through the YouTube channel. For one, the video needs to be optimized for the search engines. It makes it easier for users to find the video online. This includes using relevant keywords in the title and description.
The video can be further marketed through the social media networks and it needs to be hosted on your website as well. The video itself can be used as a YouTube advertisement. In addition, you can come up with a QR code for the offline advertising directly leading to your website or reference it on blog posts
Keep track of the viewer numbers
Since the video is created for marketing purposes, you need to keep track of the numbers of viewers it is receiving. This you can accomplish through the YouTube metrics. The page will be useful in identifying the demographics –the number of viewers, their location, and the number of clicks the video has received since it was uploaded.
You can also get a more refined picture of your viewer demographics through the use of video platforms such as Bright cove and Vzaar, which gets you a better picture of the viewers’ device and the playback environment. Final word there is no doubt that video has created a trusted and reliable method of digital marketing.
Videos have changed the way people approach marketing and advertising, especially with the existence of technological backups such as the YouTube channels.
This effective method of marketing is easily accessible to various brands and organizations. In addition, the methods of disseminating information create a purposeful interest that is hard to ignore. In a nutshell, video marketing is effective, especially if the project is created with a high level of professionalism.