Instagram was traditionally known as a photo-based social network, but as it enters its 7th year of operation and gallops past twitter in terms of popularity, developers are constantly evolving the platform to make it a more well-rounded experience. Here are some of the latest updates you should now about:
Clearly inspired by Snapchat, Stories are image and video posts that disappear after 24 hours. This encourages followers to engage right away in fear that they might miss something fun or important. The addition of this feature may suggest Instagram are attempting to acquire some of Snapchat’s younger audience.
Instagram also recently introduced location based graphics or ‘geo-stickers,’ as they are already known to Snapchat users. Currently, the geo-stickers are available for New York City and Jakarta, but more cities will be added soon. Unlike Snapchat, you can add as many stickers you want to your posts. Your followers can then tap on a geo-sticker to view the location page.
Another interesting update to Instagram is the carousel post in which you can add up to 10 videos or photos that your followers can view in a row by swiping – a bit like a playlist. With this feature, you don’t have to spend all your time to find the best photo from an event that is Instagram-worthy, you can dump them all or tell a broader story. These 10 photos can also be edited individually or all in one go. Followers will see blue dots on the post to indicate that there is more content to view on the same post. The comments and likes are applicable for the entire post.
To learn more about Instagram and its growth and statistics, check out the following new research report from WebsiteBuilder.org