Case Study of Losing Ethics With Google Adsense
As a blogger, most of us have a desire to make money online. Even if it is just few dollars, we are happy with the same…at least me The desire to make money online and make more and more gets us into a situation where we are bound to look for the available opportunities. And very often we cease to follow ethics in relation with the same. Now, I am sure you must be confused with the term “Ethics” being used here. Why have I used the same? What exactly am I talking about? What has it to do with your blogging? Well, more questions can be raised but for the time being, I have put the most important questions that is most likely to concern anyone who has been into blogging for some time or say, years.
Let’s consider this case. I have a blog and I want to make money online. The best I could do is to sign up for Google Adsense, get the code, install in on my blog and then wait for the clicks to happen which would finally lead to my earnings. OK, I have done the same and to support the same, I am making sure that I have a quality content on my blog which is frequently updated. And more importantly, my content is niche-oriented which is further SEO optimized to draw the expected traffic. So, it should all be working out in the end. But then, its been months now, you are still clueless to see you earnings remain at the same level and not even making enough. And considering all other options still available, you want it all to be coming from Adsense because it is highly lucrative and no doubt, very sure-shot unlike other available money making opportunities on the internet.
Now, to say here that you have failed with your AdSense would be correct. Isn’t it ? And instead of doing the needful, you now have decided to make it work by other means and honestly, we can term it as unethical means. And believe me, there can be ‘n’ number of ways to make it all happen. The first strategy that can be used here is to simply click on our own ads. Looks easy but should you really do it. The very basic of Adsense says – Publishers may not click their own ads or use any means to inflate impressions and/or clicks artificially, including manual methods. So, a question does come to one’s mind – What if I click on my own ads? How will I be caught? Is there any special software to keep a check on the same? Yet another strategy that’s getting very common in the blogosphere – Asking or Requesting fellow bloggers for click favors which is reciprocated for mutual benefit. This again goes against Adsense policy – Publishers may not ask others to click their ads or use deceptive implementation methods to obtain clicks. This includes, but is not limited to, offering compensation to users for viewing ads or performing searches, promising to raise money for third parties for such behavior or placing images next to individual ads.
Well, the questions put above have just arose out of curiosity today and honestly, I’ve never been into such activities, say click fraud. And I am also pretty of the fact that most of my fellow bloggers must have been through same thinking at sometime during blogging. Yet the irony here is that there are still many bloggers who have been making thousands of dollars from Adsense but finally again, the question remains the same – How ethical is it all? Please do not take me wrong here as I have no intention whatsoever in tagging my fellow bloggers as unethical especially those who have been making huge money from adsense. I know most of us work very hard for the same and interestingly, it works for one and never works for another….how true!