Search Engine Marketing and the Social Web Search engine marketing cannot exist without a social web
When there are no people, there is no interest; hence there is no point for search engines to offer the latest news and documents. Yet, this isn’t our reality. Search engine marketing is the fastest trending marketing style on the web and it is needed for businesses to stand out. It is a style of marketing that companies use to predict where people are on the web.
What is Search Engine Marketing?
As soon as an interest topic comes up, documents are created on the web, in the form of websites. Search engines determine which of these sites are the most popular, based on a pattern. In terms of marketing, this means that sites with these patterns tend to be picked up more often in search engine standings, which leads to higher return rates, especially for viewers and customers. If you’ve ever read a news story about a celebrity or a big event, you will notice that they will appear high on search engine standings very fast; this just tells you how many people are looking at these events at the time that it is announced. Bigger companies tend to have a similar effect, while smaller companies may not.
How Do Companies Predict Trends in Social Web Search Engine Marketing?
Social marketers predict trends or use current trends to their advantage. When a topic is particularly popular, marketers look at what the content refers to and what topics branch out from under that. A celebrity wearing the latest dress may prompt web marketers to create a news story about the celebrity, the dress, the company that made the dress, how it was designed, what its features are and so on. All of this is done for one natural reason: people are curious. Website viewers go from one site to the next without even thinking about it, it is up to the social web marketers to find a way to attract as many people as possible. Facebook and Twitter have capitalized tremendously in this area, especially when users can easily share it with their friends.
How Do Companies Capitalize on Search Engine Marketing?
Depending on the business model of the website, there may be webpage ads. These ads tend to be for specified clients who are looking for quality customers or viewers. Quality viewers simply mean that ads will appeal to the people. Sites tend to host ads which are related to their content, or they will host them broadly because they have high traffic. Regardless of the odds, a broad range of website viewers guarantees that many will still be directed towards ads. Search engine provider, Yahoo, boasts that it has the most viewed homepage on the web; this is why you may expect high prices if you were ever to ask for advertisement space. Websites generally follow this model.
How to Apply Social Web Search Engine Marketing on Your Site?
Your website has to focus on something, regardless if the topic is popular or unpopular. Your website must strive to create articles, press releases or content that satisfies your viewer base. As more people determine your website’s worth, they will, hopefully, share it with other like-minded people. Websites can be popular for being bad, having a great reputation or just being amusing. The satisfaction that comes from the website determines how many people will visit.
Graham Dunham looks into current marketing concepts and their impacts on business advertising evolution. He is also a frequent contributor to DegreeJungle.com a college student resource.