The internet is a vast world of many people, with different beliefs, culture, personalities and attitude. Sometimes they are with you, sometimes they are against you. Even as simple as a status post can spread throughout the internet if you’re unlucky enough to be spotted by the vultures of social media. That’s just how it works.
We all know you cannot please everyone, especially for bloggers, online entrepreneurs and huge networking sites that deals with many users. Feedback can come from all sorts of people. Sometimes, feedback can be terrible that you struggle to prevent the tension. As someone who would want to build or maintain a name in the online world, you need to handle these with professionalism. Here are several ways for ethical online reputation management.
Improve search engine results
Negative feedback are sometimes out of your control. Sometimes, it is also a dirty strategy of other competition to lower your rankings. Although you cannot really control them, you also would not want a negative feedback to be the first thing that potential clients see in search engines.
Improve your search engine results by removing these negative feedback. It is important that you cater and respond to the feedback first before removing them to avoid further issues such as irate clients.
Answer comments and queries quickly
One major trait that online consumers look for and make them trust you more is when you are easy to reach and interact with. Most consumers would utilize the comments section for their questions and feedback. You should dutifully go through the comments one by one and answer them as quickly as you can. This can improve your ratings and promote advocates of your website and services.
Maintain a social media profile
A popular technique these days to boost online popularity is to create and maintain a social media profile. People talk in social media and if your website or name can be tagged, then you can gain more followers quickly. Social media is also an easier and quicker way to communicate with clients.
Build a positive reputation through responsiveness
Building your client’s trust and confidence in you may be twice as challenging online. When you are responsive and easy to reach, your clients will easily develop trust in you. This is a great way to build your positive reputation. Clients like it when they know their needs – no matter how simple – are catered to and given urgency.
Listen to the people’s words
Listen to your customer’s feedback and try as much to read between the lines for their underlying needs. Go through each comment and see if you were or are able to deliver their requests. Listening to your clients is one effective way to build a personal bond with them. It creates a good customer relationship and they can help spread your name to their family and friends.
Ask feedback from your clients
Encourage your customers to give a review on your services. It could either be done through email or through the comments section. Ask feedback especially from those who liked your services and have good comments on your products. These can help give you higher rankings and encourage more potential customers to consider your services.
Be it positive or negative feedback, they are all good publicity for your online name. The important thing is that you take these feedback as constructive criticism and learn from them. Remember that each feedback is important and they come from individuals with different levels of satisfaction. Take them as building blocks for your online name and to strengthen your online reputation.