Stunning example of data visualization in the Titanic story [Videographic]
Data visualization involves more work and sifting by user so as to gather patters and insight. This gets more easier with the traditional infographics, which have become quick and popular way of communicating that insight. More rightly we can say that infographics are 2012 equivalent of viral video. But honestly, these data driven designs have become a fad these days as these are being churned out in huge numbers by almost every organization today. Finally, there requires something to stand out from these traditional infographics and here is where moving data visualization comes into picture..!
Most Titanic anniversary media was a lazy rehashing of common tropes. We always look for a key concept to guide the videos we do based on thourough research and understanding. This one was about technology versus nature – and everything from the script to visual style spoke to that. We plan every fraction of a second – and the process requires constant direction and iteration. It is a video for the BBC and so the standard had to be the highest.
It resonated because it avoids the common conspiratorial clichés of the story and also seeks to dispel the myth of no-one below decks surviving. As designers we need to find the difference in every project – and we believe that the difference is in the content and story – and that the visuals need poetry and style but all in service of the content.
Hope you enjoyed watching…please do share your thoughts..!!