What works better – Infographics or Videographics? Well, it is never easy to say the same. To some infographics appeals a lot as they find it more catchy and revealing. While there is a separate group of people who rate videographics higher over traditional infographics. Now if you are asking me, I also have a slightly higher liking for videographics or say, motion graphics for a very simple reason that is interactivity. The traditional infographics being static in nature lack interactivity which is not the same case with videographics. Videographics accumulate more data as compared to traditional infographics and their creation involves a great deal of data visualization process which is not so prevalent with traditional infographics.

Data visualization involves more work and sifting by user so as to gather patters and insight. This gets more easier with the traditional infographics, which have become quick and popular way of communicating that insight. More rightly we can say that infographics are 2012 equivalent of viral video. But honestly, these data driven designs have become a fad these days as these are being churned out in huge numbers by almost every organization today. Finally, there requires something to stand out from these traditional infographics and here is where moving data visualization comes into picture..!

Now to say more, below is a stunning example of a data visualization in a videographic created by a UK based design agency aftertheflood for the BBC site. The videographic below is a brilliant attempt towards recreating history by bringing Titanic back into life through outstanding process of data visualization. Everything in the infographic below has been recasted in a compelling modern way..! As in the words of the Director of the design agency,
Most Titanic anniversary media was a lazy rehashing of common tropes. We always look for a key concept to guide the videos we do based on thourough research and understanding. This one was about technology versus nature – and everything from the script to visual style spoke to that. We plan every fraction of a second – and the process requires constant direction and iteration. It is a video for the BBC and so the standard had to be the highest.

It resonated because it avoids the common conspiratorial clichés of the story and also seeks to dispel the myth of no-one below decks surviving. As designers we need to find the difference in every project – and we believe that the difference is in the content and story – and that the visuals need poetry and style but all in service of the content.


Hope you enjoyed watching…please do share your thoughts..!!