Thursday, 19 November 2020

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Influencer Marketing - A Brief Guide

Is this the age of influencer marketing?

Are we witnessing a wave of influencers?

Has influencer marketing become the need of the hour?

Well if we look at the recent trend, we have every reason to believe in the power of influencer marketing.

influencer marketing

But what exactly is influencer marketing?

Well, influencer marketing is basically a kind of marketing promotion which makes use of key leaders or influencers to help people with decision making. In other words, influencer marketing helps to drive the brand message to a larger market. Instead of reaching out directly to the masses, the brand message is imparted in bits and pieces via influencers who are generally hired of pay basis.

Just like with any other marketing objectives, influencer marketing too can have certain goals attached to it. These goals can be any of the following:
  • Brand Awareness
  • Traffic
  • Sales and Lead Generation
  • Social Media Followers and Engagement
  • Reputation
Brands tie-up with the influencers to run campaigns to achieve any of the above-listed objectives.

Influencers can be hired by any industry. These influencers mostly make use of social media marketing and content marketing techniques to spread a word about the brand they collaborate with.

One can easily find these influencers online on different social media channels especially Facebook, Instagram and Youtube. 

There are various types of Influencers as listed below:

1. Bloggers and Vloggers
2. Social Media Sensations
3. Reality TV Stars
4. Micro-Influencers
5. Nano-Influencers
6. Activists
7. Journalists
8. Photographers
9. Thought Leaders
10. Mainstream Celebrities

I myself have been into Social Media Influencer role in the past. It all started in the year 2015 when I was approached indirectly by a few brands from the mobile industry to test and review their products on my blog. Some of the top brands with whom I had a privilege to work with were Asus, Paytm, DBS Bank, Phonepe, Freecharge, Makemytrip.com, etc... It was basically a blogging campaign wherein I had to review about brands on my official blog. And yes, I was paid for the same.

As a Social Media Influencer, I was primarily making use of channels like Facebook, Twitter and my official blog for campaigns, I would rightly classify myself as a tech blogger.

And believe me, I am not the only tech influencer. There are abundant of such influencers on the internet. A simple Google search will let you find thousands of them in seconds.

Influencer Marketing is here to stay and grow on a rapid scale. Below listed are some positive trends on the same:
  1. Celebrities relevance will reduce dramatically for influencer campaigns. Brands will start looking for alternate options.
  2. Long term influencer relationships will become more prominent. Short term campaign contracts will vanish.
  3. There will be increased regulation and enforcement to streamline the influencer marketing industry.
  4. Employee and Customers will be increasingly used by Brands as Advocates.
  5. More audio and video content will be created by Influencers.
  6. Influencer marketing, Social media marketing and Content Marketing will be integrated into one.
  7. Influencer marketing platforms will become more important for brands looking to run in-house influencer marketing campaigns.

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Wednesday, 11 November 2020

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VoIP Industry Statistics 2020 [Infographic]

VoIP phone services and solutions are the business industry’s new and improved way to communicate with clients, partners, and one another among your office.

VoIP stands for Voice Over Internet Protocol, also known as a phone system that functions over a reliable internet connection. These systems are the perfect solution for companies of all industries and sizes; however, it is important to remember that you will need a good internet connection. While it’s easy to list the ways these phone systems can help your business flourish and achieve new goals, nothing speaks louder than the numbers.

With this infographic, you can see how VoIP business phone systems have helped organizations since they were first used, as well as how they will continue to support these companies in the future. The numbers shown in the infographic displays the global market size throughout recent years, proving just how well this type of phone system has allowed companies to grow. Based on these numbers and how rapidly they have increased, estimating future growth rates has become much easier. These exponential growth rates and rising numbers are proof that with a VoIP phone system on your side, there is no goal your organization cannot meet or exceed.

IDeACOM NC is proud to continue serving throughout North Carolina, and we are also proud to continue educating those in the business industry on how they can keep growing. There are several business phone systems you can choose from; however, it is evident that a VoIP phone system is ideal for most any organization.


Please Note: 

The data & statistics above are meant for informational purposes. There might be some differences due to the covid-19 impact on the global VoIP market.
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Sunday, 8 November 2020

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Where is the Internet of Things Headed To?

The world of online business is rife with speculations of IoT or Internet of Things spreading its clout on anything and everything tangible. Some are even terming it as the “Third Industrial Revolution”. The answer to where the IoT is headed to is based on the perspective of the person for whom we are actually gauging things and when will it really start. IoT has already penetrated the Enterprise market and there are several manufacturers in the market utilizing the IoT technologies for monitoring, analyzing and controlling the machines to cut down costs and carry out adjustments in production. 

internet of things

Also, the market is being flooded by-products like FitBit and Nest and consumers to are getting a taste of IoT. The Internet of Things has been able to extend its reach to two extreme ends of the demographic spectrum – the smallest or consumers and the largest or Enterprises. 

One of the fastest-growing sector we have seen in the recent past is telecom. In addition to, of course, the phenomenal growth in mobile communications, VoIP has completely killed your standard telephone system. But what has this to do with IoT? Look at unified communications. This is one area in which IoT has vivid potential. Imagine sitting in your office and calling your refrigerator at home, viewing what is stored and making a list of what to buy before heading home. With a simple camera and a unique IP address for your fridge, this is possible.

However, there is one important section of the demography that is by and large still untouched by IoT. Cities, Non-profits and SMBs (Small and Medium Businesses) are yet to leverage the benefits offered by this so-called revolutionary technology. In order to find out the real reason behind this, we will have to go back in time and identify what exactly gave rise to IoT in the first place. The answer to this is the combination of hardware and software revolution that occurred a few decades back. Advancement of one of these prodded the other to make quick advancements to match up to its former’s advancements.

IoT has stemmed from the advancements made in both the hardware and software sectors. However, the present scenario is such that hardware is leading in terms of advancement and we are able to access the most advanced hardware at very low rates. The same cannot be said about software as the costs of development and maintenance is still very high. Till the time software cost fails to come down drastically, it is not possible for the IoT to expand its wings to the rest of the demographics.

If the recent trends in the Internet of Things are to be analyzed, it can be seen that it has penetrated really deeper into the enterprise and consumer industries. However, IoT can actually become the Third Industrial Revolution, only if it can share its benefits with the larger populace. It can be safely said that prebuilt processes will be able to cut down the costs of software development and IoT can reach out to demographics that are yet to experience the benefits of this amazing technology.

Here is a list of a few things that some industries can expect when IoT starts spreading its wings:

Industrial Sector – There will be serious competition for the manufacturing sector of China from the Made by Robots manufacturing units. All equipment will come with integrated sensors that will be able to detect subnormal vibrations, self diagnose any other anomalies. Even the machine learning analysis will be able to predict the element that is causing the anomaly. 

Retail – Customers will be able to try out any cloth and check out the fittings in a Digital Mirror, which would then be processed by Automated Robots and the clothes can be manufactured within a few hours.

Automotive Sector – Customers will be served by the self-driven cars that will arrive, pick and drop on demand. Commuters not owning personal cars will be paying for only mobility services.
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