Tuesday, 1 December 2020

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10 Best Landing Page Builders in 2020

What is a Landing Page?

A landing page is a web page that is accessible to online surfers. When spoken about in the context of marketing, a landing page is often standalone and is different in appearance when compared to other webpages of a particular website, such as the home page.

The functionality of a landing page is usually well-defined - offering a “follow-up” of sorts to your customers regarding the aforementioned promises in the content of the website. It lets a visitor become a consumer by providing special information or an irresistible deal in exchange for their contact details.

Most often, landing pages are “click-through” in nature - essentially, they lead the customer to your website. They may also be lead-generation based, those offer trial items such as the first few pages of an e-book or a webinar registration, in exchange for submitting your contact information.

The main purpose of a landing page is to convince a potential customer that providing their personal details is worth doing so for the offer that you are putting up. Usually, experts in marketing suggest that one website maintains several landing pages, each accorded to different demographic segments.

Students studying Information Technology are often tasked with the building and development of websites and blogs, as their curriculum entails. Such assignments need to be carried out with the utmost diligence as they cumulatively amount to the final grade. They need to have adequate knowledge about the topic they choose and also an appropriate platform to broadcast their ideas. These and certain other guidelines need to be kept in mind to ace any such assignments given to the students!

Read on to find out about the 10 best landing page builders in 2020!

1. Leadpages

leadpages

The most affordable option with a powerful Form Builder

If you are looking for a cheap solution, Leadpages should be your go-to. However, do not let the low-priced plans side-track you - the features are as cutting-edge as you can possibly imagine.

Some features of Leadpages include customer relations management, email integration, as well as dynamic text replacement. There are more than 150-page templates and they even offer mobile-friendly pages!

A significant disadvantage is that their page editor is not very user-friendly - which leads to subpar page design. 

2. Unbounce

unbounce

The most optimal Landing Page Features.

Unbounce is known to offer some of the best landing page features and this is the reason why numerous brands across the world use it. It helps marketers create optimized landing pages and converts more and more prospective customers into leads and thus increases sales.

Its powerful features let you create test as well as publish your customized landing pages without requiring any prior knowledge in coding.

It offers a free trial so that you may experiment with this product before going ahead with the purchase.

3. Ucraft

ucraft

Best in-built website builder

This is yet another landing page builder that is extremely user-friendly and also offers a host of spectacular features such as logo making. This helps customize the design of the landing page to your exact liking. Pre-existing templates that are provided by Ucraft are extremely attractive and also compatible with mobile devices.

One particular let-down of this feature is that the cheapest subscription plan offers limited features, which can eventually hamper functionality.

One downside is that the lowest tier subscription plans offer limited features and functionalities. Other than that, the pre-existing templates provided by Ucraft are attractive and fully mobile-responsive.

Additionally, Ucraft helps integrate with everyday use tools such as Google Analytics. 

4. Instabuilder

instabuilder

Ease of landing page building

Instabuilder is perfect for industry-level landing-page building. It has more than 200 templates that are all compatible with mobile devices. It is highly user-friendly and offers easy to use drag and drop editing that helps attach the desired elements to your landing pages.

You don’t require a lot of time to finish the setup process and begin working with this tool. It offers integration with WordPress, MailChimp, Salesforce, HubSpot, and more.

5. Landingi

Landingi

Flexible, no coding knowledge required.

Landingi offers end-to-end solutions to small businesses looking to build landing pages. As a matter of fact, even the giant businesses like Paypal and Sony Music use it - which only further guarantees credibility.

It offers marketing support, more than a hundred templates that are mobile device friendly as well as drag and drop editing.

Mostly similar to Instapage when it comes to the features offered, the difference lies in the amount you would be needing to shell out for each of the respective subscription plans. 

6. Wishpond

wishpond

Intuitive and optimized interface, good for conversions

Despite being relatively new, Wishpond is quickly topping the charts of the marketing sphere and has been named a High Performer in a reputable software grid report.

Their customizable templates allow you to enter the information you would like to be displayed and collect from your customers through the landing pages - it’s as simple as that!

Its flexibility lets coders tweak settings using the HTML and CSS languages and also lets beginners use the drag and drop feature to simply add the required elements. 

7. Hubspot

hubspot

Highly reputable in B2B marketing

Hubspot offers a large variety of services such as sales, customer relations management, and obviously, landing page building.

It has built its high reputation because it offers easy to use and immensely powerful tools that let you create feature-rich and dynamic landing pages.

Without paying anything, you can avail tools that allow you to run an elemental marketing campaign that includes a form builder, ad management as well as email marketing. Small businesses with limited budgets benefit immensely from using Hubspot. 

8. GetResponse

getresponse

All-in-one platform

GetResponse allows you to create landing pages and further enables your marketing campaigns. It has very simple steps, including the selection of templates, customizing the landing page, publishing your page, then testing and optimization.

However, as the landing page builder isn’t the primary tool, you may come across some difficulties.

9. ClickFunnels

clickfunnels

Offers a variety of sales funnels

This tool, although primarily used to build sales funnels, also offers tools to help create landing pages. Additionally, you can also build membership websites, product launch places, squeeze pages, etc.

If you opt to purchase the most expensive package, ClickFunnels lets you start your own affiliate program, which helps you direct traffic from platforms such as Facebook towards your landing page.

10. Landing Lion

landing lion

Offers dynamic features

Landing Lion offers a host of features such as A/B email testing, insightful analytics, SEO management as well as drag and drop editing.

The best part? Most of these tools are available for individuals with a basic requirement as a freemium package.

It also lets you integrate across popular platforms such as MailChimp, Hubspot, Salesforce, Zapier, etc.

Author bio:

Jane is the co-founder and nursing assignment expert at Top My Grades. She has 10+ years of experience in the IT sector, helping with computer science projects, IT programming assignments and web development projects. Other than work, you can find her outdoors on a trek with friends or fishing by a lake.

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