Monday, 31 May 2021

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How to Learn Digital Marketing The Right Way?

learn Digital Marketing

Digital Marketing is the rage today!


In fact, it has become one of the hottest topics of discussion on a platform like Linkedin.

Especially for the job-seekers, it has become the most sought after career choice today.

The decision seems to be right in my opinion but there is one question which remains unanswered to most of them - 

How to learn Digital Marketing the right way?

What are the top resources to learn Digital Marketing?

How to master Digital Marketing?

What are the career options in Digital Marketing?


Well, today, I am here to answer all these queries and to be very honest, it is all based on my own personal experience. Yes, I have been a digital marketer myself in the past and whatever I am going to share today should definitely help the aspirants.

So, let's begin!


The very first thing you must know is to start step by step. 


Digital Marketing is a very vast field. Some people think that learning can be finished in a day or two. Surely yes, if we are just talking about the basic understanding. But it doesn't stop there. You really need to devote ample time on the same to master the essentials which go beyond the basics.


When I started my career in 2008, the term "Digital Marketing" was unknown to me and I guess to most others. Before the term Digital Marketing, terms like Online Marketing, Web Marketing were more often used and a person was primarily hired for a specific role, not multiple roles in Online Marketing.


Either for the SEO or PPC or Email Marketing.


But as time progressed, there was a surge in demand for those who could handle or manage all aspects of Online Marketing and this is when the term "Digital Marketing" originated. 


A digital marketer thus is required to possess all necessary marketing skills not just limited to SEO, PPC or Email Marketing. Digital Marketing is actually the sum total of all online marketing tactics such as social media marketing, search marketing, and email marketing used for promoting and selling products and services.

So, one thing should be very clear to you. To be a digital marketer, you should work and develop all-around skills including SEO, SMM, PPC, Email Marketing and all other relevant online marketing skills.

Obviously, you cannot mug up these skills in a day or two. You have to first start with one thing and then gradually move towards gaining additional skills. 

And believe me, it is all very easy to learn!

Should I pay to learn Digital Marketing?


Absolutely not!

Why should you pay when you have tonnes free resources available online in Digital Marketing.

You can just pick one good resource and get started with it. Of course, you may have doubt or questions regarding the authenticity of the available material. In such cases, it is better to research the same. Check out for online reviews, public forums, social sites to know more!

I remember I first started learning about SEO in 2008 from this site - webconfs

The site is still active and continues to be one of the top resources for SEO learning at least for those who are just entering into the world of SEO. And best of all, it is completely FREE !!

For more advanced learning, you can check out the free resources available on sites like HubSpot academy, Moz, Search engine journal, Semrush, etc...

Paid resources can also be tried out if it is affordable to you. Some of the top paid resources include sites like Udemy.com, Lynda.com, etc...

I have tried out Udemy.com and I was not disappointed. The site offers tonnes of resources for digital marketers coming from professional experts. You can complete your learning at your convenience and also get rewarded with a certificate in the end. How good!!

Learn Digital Marketing DIY way


Learning by doing is my recommended method in Digital Marketing.

Mastering theory is good as long as you want to clear your exam. But for a thorough grasp and understanding of the subject, you have to think beyond mugging up the theory. 

DIY (Do it yourself) is the way to go!

Let's understand it from one example.

You want to learn about wordpress. You have found one good resource for the same online. You have learned all the basics and advanced concepts. You think it is enough but in reality, it may never be enough when you start working on live projects. 

You should have a practical understanding of how is wordpress installed, how optimal settings are done, how are themes and plugins installed, how to perform wordpress SEO, etc.. 

Until and unless you DIY, your learning can never be complete.

The best way to DIY is to create a local learning environment.

You can create online user accounts to implement and test your SEO skills. For example, you can create blogs on sites like Blogger and Wordpress and use it to gain practical understanding of SEO.

Similary, you can create facebook pages, google ads account, mailchimp account and learn practicaly about facebook marketing, PPC and email marketing respectively.

It was the same case with me. I started learning by doing and it really paid off well in the end!

Making your career in Digital Marketing


No doubt, Digital Marketing offers a great career opportunity today!

Some of the career options which I often see available today are:
  • Digital Marketing Executive
  • Digital Marketing Manager
  • SEO Manager
  • PPC Expert
  • Social Media Manager
  • Content Writer
And believe me, payscale is really good for the above roles especially if you are employed with the bluechip companies.

You can also work as a freelancer or remotely and make a good earning.

You can get more insights here - Digital Marketing career

Final words...

So as to sum up, there is no secret formula or shortcut to master Digital Marketing. You need to learn step by step and keep moving towards your goal. You need to build and grow your network with the people in the same domain for added benefits. You need to be updated with the latest trends in Digital Marketing and keep your learning focused on the same. Do remember the DIY method. 

If required, find and fix a tutor to teach you the concepts in Digital Marketing. That way you should be able to get all your doubts cleared and queries solved which can definitely boost your confidence and lead you to the success in the long run.

Now, if you still require any guidance or further help with your learning, please feel free to contact me. I will do my best to sort out all your doubts or queries.

Happy Learning!!

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