Wednesday, 25 August 2021

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Why Social Media Is Crucial for Your Video Marketing Campaigns?

Social media has now become a must-use place for video marketers out there. With more than 4.4 billion users worldwide, these platforms have the potential for helping marketers get more eyeballs and boost their view rates.

After all, in today’s digital marketing world, we’re not limited to TV-style ads or perfectly polished marketing videos. Even with scrappy production live streaming videos, marketers can grab the attention of their target audience and show their brand authenticity on social media platforms. It’s easier than ever to dip your toes into the video marketing world.

social media marketing

Photo by dole777 on Unsplash

From short explainer videos to customer testimonials videos, marketers invest more time and effort to craft eye-catching social media videos, hoping they can attract more new customers and convert them into loyal customers.

In this article, we’ll breakdown the importance of social media platforms as potent video marketing channels for your business:

Used By Billion of Users

We’ve mentioned the number before, but it’s worth repeating: there are more than 4.4 users actively using social media today. It means that when you post your marketing videos on social media, you have a higher chance of improving your video marketing campaigns effortlessly as you reach out to more people.

The key here is to make sure that you already have defined target audiences so you know which social media platforms you should use to interact and connect with them flawlessly.
Users Love Watching Online Videos on Their Feeds

From funny memes compilations to cooking videos, users jump into YouTube and other social media platforms just to enjoy different types of video content. The reason why videos are more eye-grabbing than other static social media content is that it tells stories in a quick, engaging way.

Videos elicit emotions. It makes users happy, motivated, even sad. So, it should come as no surprise that social video generates 1200% more shares than text and image content combined.
Easy and Affordable to Use

Another reason why marketers use social media for their video marketing campaigns is that these platforms are easy and even free to use. So, whether you’re in a big corporation with deep pockets or a small business that has just launched, social media is a perfect way to boost your marketing videos.

Of course, you might need to pay for more advanced features for marketing your videos (like in Facebook Ads, LinkedIn Ads, and more) to get faster results, but when your main goal is to build a meaningful relationship with your audience through the video, the free version is more than enough.

Final Thoughts

Social media provides an affordable and easy way for video marketers out there to boost their video awareness and increase their engagement rate. With all those three points mentioned above, you now understand why you should jump into the social video marketing bandwagon to stay ahead of your competition.

The last piece of advice is that you need to understand each of the social media platform characteristics before you start choosing them as your video marketing channel. Below is an infographic to give you a solid insight into popular social media platforms you can use for the next video marketing campaign:

Social Media Videos – 10 Things You Have to Know
Courtesy of: Breadnbeyond

The above article has been penned down by Andre Oentoro. Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).

Twitter: @breadnbeyond
LinkedIn: Andre Oentoro
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Friday, 6 August 2021

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10 Digital Marketing Tips to Elevate your Marketing Strategy

In these modern times, social media and marketing strategy both goes hand in hand. Social media is paving the way for an excellent marketing strategy that can work as a wonder. Marketing strategy is the root cause for the growth of a business, and getting this right can work like a miracle. Let’s have a look at the sparks of social media, which can build up excellent marketing strategies.

Description Of Goals & Vision

To Jumpstart a marketing strategy, one of the essentials is to set your goals and vision. Achievement of an objective is only possible when it is perfectly measured and the team members are specific about it. These goals must be aligned with the marketing strategy.

Target Audience Research

After the goals are set, the second most important factor is to reach and be understood by the audience. To do this, understanding the target audience is necessary. It is essential to know about their problems, questions, and concerns to solve them. Through the perfect survey, the audience viewpoint will be transparent, and it will eventually help to shape a better marketing strategy.

Use Of Social Media Platform

After perfect research and survey, the most usable social media platform will be known by you. Through a quality level of content on the platforms, success can be achieved.

Every social media platform works differently. A good strategy for one social media platform can be an average strategy for the other. To elevate the marketing strategy, each social media platform must be treated uniquely and consider its functionality as well as features.

Analytics helps you to understand your audience and makes you learn to attract more audiences. Along with the tracking of social media analytics, the results give you the chance to improve the strategy if needed and make strategies for the future.

Crafting The Content

The quantity of the content is of least concern, but the quality of the content must be up to mark. The perfect quality crafting of the content can be achieved through copywriting techniques, addressing the target audience correctly, interesting hooks for the social media posts, proper description, and more. High-quality social media content will result in higher engagement rates.

Superiority Of Video Content

Mostly video contents create a better link with the audience than other content. There is a huge number of video content, if used perfectly, can create a great marketing strategy. Live video content allows interacting with the audience. Through this, all the audience quarries can be solved and answered. This will make more people engage with you, and the result will be excellent.

Connection With Audience

Building a good relationship with the audience or customers will be hugely beneficial for the business. The connection with the audience can be known as one of the key factors for a successful marketing strategy. The genuine way of connection will work as a miracle for you. It can be achieved through interacting on social media platforms, engaging with people in social media groups, replying to comments, and more. This will make more people buy the products and will make way for a new audience or customers.

Usage Of Proper Tools

Using the right tools will let you empower your marketing strategy and ensure the run of the strategy effortlessly. Some tools that can be necessary are social media management tools, social media monitoring tools, analytics tools, proper use of pins, tweets, mentions, hashtags, and more. This will make the right pair of eyes focus on your strategy.

Storytelling Technique

The storytelling technique is the best and the oldest way just like in escape rooms to connect with the audience because sometimes reality becomes complex. It’s the stories that sell, not the product! Humans connect with stories, and the brands or organizations which hold a grip on the art of storytelling are always moving forward while getting huge acceptance from the audience.

Optimization Of Post Frequency

Timing is essential for your marketing strategy. The different age groups of people are connected to different content and are online at different times. It is necessary to know the timing and the age group of the targeted audience to connect with them and be seen by them.

The ideal posting frequency is as much important as the quality of the post. There are no ideal answers for questions like What is the ideal number of posts per day? Or how often should you post? Through proper research on a targeted audience, you can get an idea about the time when the posts can get maximum reach.

An Inside View

The audience is most likely to get connected with you or your brand when they know about you and how you work. So, giving an inside view which consists of showing them what goes in the office, introducing them to the employees, showing the humans behind the brand will bring more favours. When the audience gets to know the work culture, they will invest themselves a bit more or maybe a lot more.

Nowadays, research on the activities of people on social media will let you understand the whole picture about their mindset. Future planning is as much necessary as present time planning. With the help of social media, you can craft the perfect future strategy that will help you move forward.

Using these simple tips and techniques will make your marketing strategies a step forward from others. So, make a strategy to use these strategies perfectly. Now you know the drill!
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