Top Digital Marketing Metrics for Measuring Success

The demand for an effective method of measuring the success of digital marketing is increasing rapidly. The main reason is that websites are increasingly important in determining how close you are to converting a prospect into a customer. This is a characteristic shared by all online businesses. It makes no difference whether you are selling a product or a service; whether you are solely an online business or have an online store in addition to your retail store. If you want to maximize the return on investment for your business, you need to be aware of how your digital marketing is performing. However, to do that, you need to know what to pay attention to.


For this reason, we have discussed the top digital marketing metrics for measuring success.

1. Site Traffic in General

Most people get lost in the details when trying to improve their digital marketing efforts. This can end up hurting your business in the long run. That is why it's crucial to start looking at the big picture first. You will not be able to improve your digital marketing without knowing how much traffic you get. Before you implement any new marketing strategy, you should establish your baseline. This way, you will see where you are starting from and enable you to measure the rate of growth or lack thereof. Examining the increase in general website traffic will give you a better picture than a click-through report.

Once you know your growth rate, you can try to get new customers or boost the amount of returning customers. This will, of course, depend on your business model and your business type. When you know your website's general traffic, you can create a more effective plan for attaining your goal. The objective here should be to determine what is most critical to you at the start of the campaign. For example, if you realise that your visitors come to your website often without making a purchase, you need to tailor your marketing around getting them to make a purchase. However, if you find that you don't have enough traffic, then you need to look into improving your SEO with better keywords. This is going to help you get more traffic to your website.

2. The Number of Page Views

Page views are one of the most important digital marketing metrics for measuring success you need to pay attention to them because they will show you how many returning users you have. This metric will show you when your viewers visit your pages the most. As you can imagine, this can come in handy when creating a marketing campaign. However, it will also show you what aspects of your website may not perform as well as they should. In fact, experts advise that if you devote a significant amount of time and money to a page that receives few visitors, you should redirect your efforts to pages that receive more page views. Examine this metric to learn more about which areas of your website are the most valuable.

3. Traffic on Mobile Devices

As handheld devices are becoming increasingly popular, it is essential to look at how many people interact with your business through such devices. Handheld devices account for almost 50 per cent of all digital traffic online nowadays. Knowing how many of your potential clients are on mobile will inform you where exactly you should be allocating your digital marketing budget. If most of your client base is on mobile, you can look into social media marketing or influencer marketing. This way, you will be able to ensure that you are focusing your digital marketing efforts on the right channel. In addition, look at how long visitors remain on the site and how far they travel on a mobile device. Compare them to your non-mobile traffic to see whether people are more or less engaged with your site on mobile devices.

4. The Bounce Rate

The bounce rate pertains to the number of people who leave your website after loading only a single page. This metric is important because it will highlight design and performance issues with your website. Many people will leave if your website doesn't have a clear and inductive UI or if it's slow. It doesn't matter how good your content is. If your bounce rate is high, the main things that you should look into will be:
  • The loading speed of your website/page
  • The layout of every page
  • Quality of your content
The visual design of your page Unless your website is set up to transfer customers to a different URL for conversion, you need to look at the bounce rate to see whether your campaign is working. If you're promoting a new product, but your link takes consumers to the website's home page, you're likely to have a high bounce rate. As a result, fight this by redirecting them to a website relevant to the route you want them to take.

5. The Revenue You Are Making

When we're talking about top digital marketing metrics for measuring success, the most important one is revenue. This is the metric that brings all of the other metrics together. If you are doing everything right but find that revenue is not going up, something is wrong. Revenue should be the primary metric that you use to determine the success of your digital marketing efforts. That being said, over the years, we have seen that profit usually rises if you pay attention to all of the digital marketing metrics outlined above. However, you must be diligent. Revenue is the last metric to go up after everything else is in place. Therefore, don't be discouraged if you don't see results outright.
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