Top Keyword Research Tools in 2023


Finding the right keywords has always been a challenging process. Search engine optimization dictates the online visibility of your business and the amount of organic traffic your website receives. When we talk about auditing keywords, it is crucial to do it correctly. We have many keyword research tools in 2023, and it is imperative to familiarize yourself with them. Start using these helper tools today, and make sure website keywords are continually optimized for the best performance!

How to know what the best keyword research tools in 2023 are?

As we mentioned, you have many choices in front of you. Keyword research tools are going up in numbers. However, it is imperative to think about the quality and what those tools can give you. When doing an SEO audit, one area where you cannot afford to make mistakes is fixing your keywords. With that in mind, we will take a different approach today. Let's analyze the most critical features a quality keyword research tool should have and use that list to find the best software in 2023.

What features should your keyword research tool have?

Keyword research is considered an online science today. There are so many little details you need to think about. Similarly, you will soon realize that keyword research tools offer many various features, ranging from basic ones to complex options.

If you are a novice in this area, you can easily lose yourself trying to handle an SEO tool without proper guidance. Many people take online SEO classes to understand how keywords function. This is an excellent idea that will give you a strong base before you start auditing your keywords.

Research keyword trends

The first fantastic feature on our list is the ability to research keyword trends. The keyword tracker allows you to keep track of keyword mentions over a set period of time. You can break down these numbers into monthly statistics and quickly find a keyword on the rise.

Position tracking

If you ever wanted to know how specific keywords perform depending on the website's geolocation or the device the customer uses, you need position tracking. This feature lets you track a predefined set of keywords daily.

Website audit feature

A keyword audit is just one part of a website audit. If you are looking for a helpful tool, you might want to pick something that gives you access to a complete website audit. This means you can use the tool for more than doing keyword research.

Perform keyword gap analysis

A quality tool should allow you to perform a keyword gap analysis. This process includes tracking keywords that competitor websites rank for. You would not believe how many shorter, niche keywords exist, and you are not even thinking about them. This feature will open your eyes to the possibilities. When we talk about generating more leads for your business, staying ahead of the competition is huge. This is one way to achieve that.

Top keywords research

Picking the right keyword is a challenging process. You can make so many mistakes, and it is crucial to stay away from these practices. It is so easy to pick the wrong keywords when doing an audit. However, it will take some time to realize it.

With this fantastic feature, you can get a top 100 list of the most useful keywords on Google for a given niche. Furthermore, you can track backlinks, social media shares, and the domain score of mentioned keywords and check how your keywords compare.

This feature gives you a complete picture overview and helps you make the right choice.

Find keywords in targeted languages

If you are doing a multi-lingual website, you also need to research keywords in targeted languages. Every language is different, and the order of the words will not be the same. This is why this feature is so important. It allows you to expand your customer base beyond the English language.

CTR click metrics

The Click-through rate is a critical metric for your website. This feature allows you to analyze the number of different types of clicks on your website, like browsing, downloading, taking action, or exiting a website.

This could be a good indicator that you are on the right track when it comes to your keyword choices. Or, it could show you where the problems are. If visitors come to your website but never download or take action, the problem could be several things. If you are not ranking for the right keywords, you might be advertising to the wrong group of customers.

Consider the price

Another essential element of finding the best keyword tool for your business is the price. There are tools that are free of charge, which is great for beginners. Furthermore, all tools have a variety of basic, advanced, or premium plans. You need to set your budget and goals and then find the best plan for your pocket. Also, always use a free trial period if possible. This is an excellent way to test the tool before committing to a purchase.

Our picks for the top keyword research tools in 2023

Now that you know what to look for in a keyword research tool, here are some of the best tools to consider:

  • SEMrush;
  • Ahrefs;
  • GrowthBar;
  • Google Keyword Planner;
  • Google Trends;
  • AnswerThePublic;
  • Ubersuggest;
  • Majestic;
  • Long Tail Pro;
  • Serpstat

These tools rank as the top keyword research tools in 2023 when it comes to quality and performance. As mentioned, understand your budget and your goals and pick the best one that meets your requirements. You need to know what you want to achieve before trying to achieve it. Furthermore, remember to take time when doing a keyword audit. This is a long and tedious process, but it brings fantastic results if done the right way.

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